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Strategies of acquisition have both led to
change in ad delivery and adapted to changing vehicles for ad delivery.
Each step in the expansion of the Gross National Product and more important
the Gross Global Product have come about due the expansion of products
that grab the National or Global psyche and how effectively consumers
are made aware of the product and their need for it.
Does need create the product or does product create the need? Obviously
both, as with all centuries of the consumer society, any viable product
with a proper marketing campaign behind it means an expanded market base
and expanded profits. With so many products and services available in
the world with an ever increasing ability to transport those products
to a market in less and less time and the inter-global ability of the
internet to deliver the message to such a large portion of the world makes
it look like the sky is the limit.
As the transition in marketing accelerates
at the speed of the internet times money, previously non existent web
marketing and internet departments are born and expand at an alarming
rate. Some companies will spend unnecessary millions in an attempt to
buy customers already begging for their products. You can always throw
money at your traffic problems but why throw dollars when you can throw
pennies?
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If you want a really targeted audience then
dive into their favorite magazine. One of the nice things about a magazine
is that it can be kept and looked at by your future customers numerous
times over a period of months. So how can you make this generally expensive
form of advertising work for you? One trick is obviously to get noticed.
That means you can't look like all the other ads, you have to jump off
the page.
Everything from the camp and almost surreal
Infomercial to the Corporate advertising attempt at greatness through
the eyes of the Super Bowl audience, television advertising has had true
moments of greatness and all to often reels of almost pointless drivel
disguised as expensive failed TV marketing strategies. Needless to say
the Boob Tube represents the avenue to both advertising greatness and
corporate advertising bankruptcy.
How is that done? Take one creative mind, mix with a healthy dose of demographic
data and wrap it all up with an explosive graphic arts presentation and
prepare for the onslaught of people begging you to take their money, well
maybe.
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